9:30 to 10:15 AM

Marmiro Stone

Vertical by Nature: ​ Natural Stone Thin Veneer Cladding Systems

This contractor-focused session provides a comprehensive overview of proper installation techniques of Marmiro Stones natural stone thin veneer cladding systems. This presentation will cover key installation methods including AMV (Adhered Masonry Veneer), mechanical anchorage systems, and the critical differences between their use and applications. This session will also review proper mortar selection, substrate preparation and differences, WRB (Water Resistant Barrier) requirements, code considerations, and best practices to ensure long-term performance and durability.

10:30 to 11:15 AM

Synked Up

2 Profit Killers for Contractors

Profit is ultimately the output of a healthy business. And there are a ton of ways to lose it, causing a lot of stress and frustration. That said, you can simplify the profit killers down to 2 main categories, which helps clarify your vision for planning for profitability and ensure you don’t fall into the common pitfalls that suck your business dry of profits.

We’re going to deep dive into each of those two profit killers and share a game plan for how to overcome them. And, ultimately, ACHIEVE the profits of a healthy business.

3 things people learn:
1. What is sucking cash out of your business?
2. How to stop it.
3. How to build a system that puts this prevention on autopilot.

11:30 AM to 12:15 PM

SEK Surebound

Permeable Solutions for Hardscape and Turf
SEK-Surebond Hardscape Accessories

Catch this live demo with industry professionals from SEK-Surebond to see the newest permeable solutions for hardscape and turf. From Trass to resin joint sand, SEK-Surebond delivers durable options designed to drain—and built to last.

1:00 to 1:45 PM

Lynqify

From Estimates to Earnings: Mastering Cost, Pricing & Profit with Lynqify

Join Lynqify to see how contractors can take control of overhead, pricing, and profit. Learn how to calculate true labor costs, build stronger estimates, and automate job costing to ensure every project makes money. Lynqify connects your numbers so you can price smarter and protect your bottom line.

2:00 to 2:45 PM

Turf Tek

How to Install Artificial Grass

Our owner will guide you through the process, starting with a live demonstration of a perfect seam using two turf samples. We will also have a cross-section of an install to show the layers, explain how to prep the base, what materials to use for each layer, and how to secure edges. We will also go over various installation applications – rooftop, sports area with padding, indoor gyms, and putting greens. From there, we will open it up to Q+A.

3:00 to 3:45 PM

Ardex

ARDEX Engineered Cements

Join us for a live demo featuring ARDEX premium Microtec mortars. We will be showing the installation of natural stone veneer with ARDEX X77, followed by a pool coping installation with ARDEX X32 Thin-to-Thick bed bonding mortar as well as jointing with ARDEX SX, a flexible, color consistent sealant.